Twitter looks for new ways to boost revenues outside traditional means by promoting tweets on other platforms
Twitter is ready to expand tweet-based advertising outside of its own platform. The company is preparing to launch Promoted Tweets in other apps. The expansion was mentioned in a blog post published on Tuesday, just two days ahead of the company’s next earnings report.
Twitter looks for new ways to advertise
The Promoted Tweets will appear in Yahoo Japan and Flipboard apps. Subsequently, Twitter will share advertising revenues with them. This change could provide quite an opportunity for the company, which currently has about a fifth the number of users Facebook has. The social media favorite wanted to address concerns involving its slow member growth. The current active number of users for the micro-blogging platform was 285 million. That was as of the third quarter, but it still under-represents the number of people who actually view postings. In fact, tweets have been seen 185 billion times on outside web properties.
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The Promoted Tweets feature will help the social media giant make money off tweets shown in places other than on its website or in its app. Twitter CEO Dick Costolo reported that his company had been thinking about how they can extend Promoted Tweets. A spokesperson declined to comment on the matter.
Advertising expansion planned for some time
Last month The Wall Street Journal predicted that Twitter would expand paid tweets. Twitter also talked about ESPN SportsCenter and Flipboard during the Consumer Electronics Show. Judging by the recent reports, it appears this expansion has been planned for some time.
Social media rival Facebook is also trying to expand its advertising methods. Last fall, the company relaunched the Atlas ad platform to support cross-device ad targeting for other publishers. Atlas was acquired by Facebook from Microsoft in 2013. Facebook hopes to use it to challenge Google. With the growth of mobile phone usage, it is necessary for Facebook to look for other means to target ads.