Tesla Motors Inc CEO Threatens Top Execs After Poor China Sales

Tesla Motors Inc CEO Threatens Top Execs After Poor China Sales
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According to Reuters, CEO Elon Musk sent out an email to top overseas executives after selling just 120 cars in China last month.

Sources who have seen the email said that Musk is prepared to fire or demote managers if they are “not on a clear path to positive long-term cash flow.” Musk has ambitious plans for global expansion and last month’s Chinese sales figures fall way short of Tesla’s targets, according to one of the sources.

The internal email was sent out in late January, and Musk was reportedly very clear in his expectations. Last year Tesla confirmed that two of its top managers in China had left the company. The company would not comment on the latest revelations on Tuesday.

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Disappointing results in growth market

Musk considers China to be an important growth market for Tesla, and he spoke about the company’s business in the country at the Detroit Auto Show in January. He told journalists that although Chinese consumers were initially confused by how the cars and the charging network worked, the situation had now improved.

Tesla continues to expand its Supercharger network in China, and the Tesla Model S sedan has been on sale in the country since last year. The company is scheduled to report its Q4 2014 earnings on Wednesday, with analysts expecting the company to report lower than predicted delivery figures.

Earnings report on Wednesday

Musk has moved to end concerns that lower delivery figures mean decreasing demand for the cars, perhaps linked to the global decline in oil prices. He claims that demand remains strong but the company can only produce a limited number of vehicles.

Analysts and shareholders are eagerly awaiting tomorrow’s results, which could inform them if, and by how far, Tesla is falling behind on its expansion plans. Company share prices were also hit recently by delays to the release of the Model X SUV, which are thought to have been caused by the falcon-wing doors among other factors.


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While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. <i>To contact Brendan or give him an exclusive, please contact him at [email protected]</i>

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