Qihoo 360 Technology Co Ltd Pays A Record Sum To Buy 360.com Domain

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Qihoo 360 Technology Co Ltd Pays A Record Sum To Buy 360.com Domain

360.com is likely to act as a platform to unify Qihoo fragmented product portfolio

Qihoo 360 has acquired what could be the most expensive domain name. The Chinese Internet security company has paid a staggering $17 million to buy domain name 360.com. Before that, the biggest known purchase of a Web domain was when the U.S.-based Clover Holdings bought sex.com for $14 million in 2010. Registration data show that the ownership of the domain was transferred from the telecom carrier Vodafone to Qihoo on Wednesday, February 4.

Qihoo spent a huge fortune

Though Qihoo did not officially confirm the report, sources familiar with the matter told China Daily that the company had spent “a huge fortune,” big enough to buy a number of popular domains. It’s pretty difficult to track big-ticket domain purchases because many of the deals are not made public. Last year, Chinese smartphone maker Xiaomi spent $3.6 million to buy the Mi.com domain.

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