360.com is likely to act as a platform to unify Qihoo fragmented product portfolio
Qihoo 360 has acquired what could be the most expensive domain name. The Chinese Internet security company has paid a staggering $17 million to buy domain name 360.com. Before that, the biggest known purchase of a Web domain was when the U.S.-based Clover Holdings bought sex.com for $14 million in 2010. Registration data show that the ownership of the domain was transferred from the telecom carrier Vodafone to Qihoo on Wednesday, February 4.
Qihoo spent a huge fortune
Though Qihoo did not officially confirm the report, sources familiar with the matter told China Daily that the company had spent “a huge fortune,” big enough to buy a number of popular domains. It’s pretty difficult to track big-ticket domain purchases because many of the deals are not made public. Last year, Chinese smartphone maker Xiaomi spent $3.6 million to buy the Mi.com domain.