Elon Musk succeeded in building Tesla not simply due to his smarts, but because he ‘failed wisely,’ said Amy Wilkinson, author of ‘The Creator’s Code.’ Wilkinson added that extreme perseverance is a trait shared by the hundreds of the entrepreneurs she interviewed for her book. She said intelligence is an important factor in building a company, yet is by far not a prerequisite to building a $100 million business, adding that investors should ‘bet on the jockey and not the horse’. As for the next great entrepreneur, Wilkinson points to Elizabeth Holmes, Elizabeth Holmes, the CEO of Theranos, a Silicon Valley company that is poised to upend the business of blood.
Here’s How Elon Musk and Other Entrepreneurs Cracked ‘The Creator’s Code’
Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses.
How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that turn small notions into big companies. This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox.
Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way. Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on.
The Creator’s Code reveals six skills that make creators of all kinds of endeavors breakthrough. These skills aren’t rare gifts or slim chance talents. Entrepreneurship, Wilkinson demonstrates, is accessible to everyone. The book’s insights provide core guidance for success in the new world of work.