The company claims that its augmented versions of the smartwatch “will afford unmatched opulence to an exclusive clientele worldwide.” The standard Apple smartwatch will be disassembled before the company adds luxury materials for the high-end market, writes Mitchel Broussard for MacRumors.
Three-tier range
The Brikk Lux Watches will be available in 24-karat yellow gold, 18-karat pink gold, and 950-platinum, with various band options. The product line includes three editions, known as Standard, Deluxe and Omni.
The Standard model includes a single row of 0.5 carat diamonds and a leather strap, while the Deluxe has several rows of 2.3 carat diamonds, diamond encrusted buttons, as well as a diamond studded clasp.
The Omni is made for the “ultimate in exclusivity” and features a fully diamond-emblazoned case, with over 12 carats of jewels. The company has previously released its own luxury versions of the iPhone 6 and 6 Plus.
The prices are understandably high. The Standard will cost $7,495, and the mid-range Deluxe will set you back $11,995, while the top-of-the-range Omni will carry a whopping price tag of $69,995.
Clients will receive a diamond-studded certificate of authenticity as well as a 1-year warranty.
Apple Watch: Fashion and technology combine
So far Apple has been marketing the Apple Watch as a fashion accessory, and Brikk’s luxury editions will certainly be a good way for people to stand out from the crowd.
Apple’s own high-end Apple Watch Edition has been the subject of a lot of speculation, with predictions of its price varying between $10,000 and $20,000. This means that the lower end of Brikk’s range may carry similar price tags to Apple’s higher end models, but it seems likely that the Omni edition will be the most expensive Apple Watch on the market.
If you would like to find out more about Brikk’s range, visit their official website. Interested parties can place a pre-order, pay their deposit and expect to receive their Apple Watch an estimated 4-6 weeks after the official launch in April.
