Apple is finding new and unique ways to market the upcoming Apple Watch to fashion-oriented consumers. The tech giant featured the wearable in a multi-page spread in Vogue.
The Apple Watch ad depicts the device in different cases and band designs. The ads keep focus on the actual watch. Everyone knows Apple for its clean design and simple aesthetics. The ads for the upcoming watch represent that aesthetic well. The ads also depict the size of the watch to help potential buyers gauge the real life size.
A closer look at Apple Watch
Apple’s stylish new wearable is shown a close-up to display the detailed construction. The ads show the watch in a more artistic view which will make it even more appealing to fashion fans and luxury goods buyers. The three bands highlighted in the spread include Milanese Loop, Rose Gray Modern Buckle Band, and Green Spot Band.
There are three models of the watch including Apple Watch, Apple Watch Sport, and Watch Edition. There is a total of 34 different combinations available thanks to the case and band options. What sets Apple’s Watch apart from the dozens of similar devices on the market is that truly is customizable.
Apple puts focus on marketing
Apple hopes to change the wearables market and that it was spending quite a fortune on marketing the product. The iPhone maker knows it’s valuable has a lot of potential to compete with the large number of wearable devices on the market. Most of these products are geared specifically to the fitness and health conscience consumer, but Apple takes it further by creating a device that does so much more. This watch serves as a companion to the iPhone, allowing users to send/receive messages, take calls, send emails, keep track of health stats, and more. Apple knows its new watch is not a one-trick pony, and now its primary goal is to convince consumers to purchase it.