Apple’s Upcoming Project To Give Tesla Motors Inc A ‘Run For Its Money’

An Apple employee claims a new project from the iPhone maker could give sleepless nights to Tesla management

Tesla Motors could face some stiff competition from the Apple in the coming years if an employee of the iPhone maker is to be believed. Following the recent reports of Apple-leased vehicles running to and fro on the streets of northern California, an Apple employee has informed Business Insider that an upcoming Apple project could give “Tesla a run for its money.”

Rumors surrounding Apple van

According to a report from Business Insider, an unsolicited email from an employee at Apple read, “Latest project is too exciting to pass up,” and, “I think it will change the landscape and give Tesla a run for its money.” According to the email, Tesla employees are “jumping ship” and choosing to work at Apple to be a part of this unidentified project.

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Last week there were pictures of a van that was rigged with that look similar to the vehicles used by Google for mapping and have multiple cameras on top of them. There were speculations that the vehicle was running as a part of an unspecified mapping project from Apple, which has been making efforts in recent months to upgrade Maps to stand parallel to Google’s Street View.

Other rumors suggested the company is working on a self-driving car, which seems to be pretty distant given the company’s tendency to work on only a few products at a time, says a report from MacRumors.

“We have zero issue coming up with things we want to do, said Tim Cook last January. “We must focus on the very few that deserve all our energy.”

Apple products that can compete with Tesla

However, Business Insider suggests that CarPlay could be one project that could spike the interest of former Tesla employees. CarPlay, a project that is still in nascent stages, brings an iOS-style interface to in-car infotainment systems. It is expected that once completed, the CarPlay system will start offering a Tesla-style feature set.

Also there is a possibility that Apple could be working on integrating iOS and in-car systems, considering the company’s desire to allow users to move smoothly from one device to another. Recently Apple CEO Tim Cook said they’re planning an expansion of Continuity and that it will be very important in the future.

“Use your imagination and think about where Continuity goes,” he said.