Apple is rumored to be planning to launch a refreshed lineup for the MacBook Air at the end of the month
The new Apple report comes from Letemsvetemapplem.eu, which claims Apple could choose 2.2GHz Core i5-5250U, 1.8GHz Core i5 chip, or 2GHz Core i7 chips made by Intel to power the new MacBook Air. Such ultra-low voltage processors from Intel are all based on the new Broadwell architecture.
Details on the upcoming Apple event
The quiet update is said to be planned for Feb. 24. Apple is not expected to unveil the rumored 12-inch MacBook with Retina display during the event. That laptop is still expected to be unveiled sometime during this quarter, which concludes in late March. Just last week, a rumor surfaced suggesting that Apple will hold a media event sometime in February and that the upcoming refresh would match that. Given the fact that there are no other rumors of an Apple event, the report about the upcoming event does not make a lot of sense.
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The last MacBook Air update happened in April 2014 when the lineup included a 100MHz speed boost complete with a price reduction of $100. During that time, Apple’s hands were tied thanks to a lack of Intel chip options. That is why Apple opted to cut MacBook prices, making it the most affordable Mac lineup to date.
A look at the company’s path to success
Everyone knows Apple for its best-selling mobile products the iPhone and iPad, but the MacBook remains a key product. Apple fans are not afraid to spend more on quality products, and that includes laptop computers. And thanks to Apple’s frequent product updates, consumers have frequent incentives to upgrade at least once every year.
Apple is a company that prides itself on cutting-edge technologies and products that capture consumer interest. It is these particular features that elevate Apple to its current level of success.