Apple’s quest to take international markets from Android has proven to be a success
Apple continues to win over the international market with the iPhone 6 and iPhone 6 Plus. A new report shows 19% of former Android users in the United States made the switch this past quarter. The data comes from Consumer Intelligence Partners.
Earlier this week, Apple CEO Tim Cook confirmed that the debut of the new iPhones kicked off the largest switch rate from Android users within the last three years. There is speculation that the majority of switchers from Android come from international markets. More specifically, the vast majority of switchers probably come from emerging markets. The survey shows the switch rate in the U.S. was up compared to last year’s debut of the iPhone 5S / iPhone 5C. It was the same as the iPhone 5 debut in 2012.
New research shows Apple a clear winner
The data from Consumer Intelligence Partners covers results from quarterly surveys of Apple customers in the U.S. These surveys cover 500 customers who purchased an Apple product. Overall growth for the iPhone remains strong, and international growth will only strengthen it. The Cupertino-based tech giant earned a significant $16.1 billion from China, a number nearly surpassing the company’s earnings from Europe.
Android’s loss is one gain for Apple, but that doesn’t mean the former is struggling. Research firm IDC reports that Android remains in the lead with 84.4% of the market. But Apple is catching up at a fast rate.
Android’s biggest competition is in it to win it
Before Apple unveiled the larger iPhone 6 and iPhone 6 Plus, many complained Apple’s phones were smaller in size compared to Android rivals. Since the tech giant boosted the iPhone’s screen sizes 4.7 and 5.5 inch models, it’s now one step ahead of its rivals.
Now that Apple is putting a major focus on the Chinese market, the iPhone maker is poised to grow in a big way. China is one of the most important countries Apple needs to win over. Thanks to the recent growth in earnings within the Chinese market, Apple doesn’t have much further to go.