On Wednesday, January 28th Bloomberg announced the launch of Bloomberg Business, the firm’s new flagship digital destination. The new all-in-one site brings together the company’s media assets to offer a 21st century news experience designed for global web consumer. Of note, Microsoft is the global sponsor of the launch of Bloomberg Business.
The new site is the cornerstone of the firm’s revamped media strategy, initially announced back in March of 2014. Bloomberg’s goal is to create a leading, next-generation media company with a global portfolio of multi-platform brands that will expand its core audience beyond finance and towards global business more generally.
Bloomberg Business combines and replaces both Bloomberg.com and Businessweek.com. However, the innovative, mobile-first Bloomberg Business still has the editorial DNA of Bloomberg News and Businessweek, that is, reliable, authoritative journalism covering important breaking stories across the globe, the company says.
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Developing multi-platform model
One of the main goals of Bloomberg Business is to develop a series new multi-platform brands, such as its recently unveiled Bloomberg Politics, to focus on specific areas. The three new platform brands are Bloomberg Markets, Bloomberg Technology and Bloomberg Pursuits (a luxury brand), and each is designed to provide deeper, more enriching experiences in those topic areas.
Statements regarding Bloomberg Business
“Over the last twenty years, the global business landscape has changed at lightning speed, while traditional business media, in its presentation, utility, and design, has largely failed to keep up,” commented Bloomberg Media CEO Justin B. Smith. “At the heart of our vision is an opportunity to marry the best of traditional media’s journalism values – accuracy, reliability, credibility – with the exciting emerging forms of journalistic storytelling and innovation coming out of pure play digital media. The launch of Bloomberg Business is a significant step in our goal to build the next-generation global business media company that operates across all platforms: digital, print, television, radio, and live events.”
“It’s a reinvention of how we bring our news to the world. It’s faster, smarter, and frankly bigger than anything we’ve done before – and it’s uniquely digital, built for a global web audience, and designed to deliver the right news at the right time,” noted Joshua Topolsky, Editor of Bloomberg Digital and Chief Digital Content Officer. “But we’re not just delivering the news: we’re bringing readers the smart stories that really matter, context when and how they need it, and thoughtful reporting that goes way beyond the first word.”