To mark its contribution to the (RED) campaign, Zynga has partnered with Jimmy Kimmel and musical group The Killers for an in-game promotion
Zynga Inc (NASDAQ:ZNGA) and Apps for (RED) have entered into an agreement with Jimmy Kimmel and musical group The Killers for a new charity promotion in FarmVille 2: Country Escape on mobile. The players can play the Killers and Jimmy Kimmel’s song “Joel the Lump of Coal” for free within the game, or can download it to donate to the campaign, which is a fight against AIDS.
Zynga allows users to play and download the song
When a player loads the game, he or she will be able to hear the song through a message in the game window, and there is no limit on how many times the song can be played. Moreover, the song can be downloaded through a link on iTunes. The standalone song is available to download for $1.29, with 100% of the proceeds going to (RED)’s fight against AIDS, notes a blog post from Zynga.
Ronnie Vannucci, a drummer for The Killers, said in a statement that they have been associated with the (RED) for the last nine years. Vannucci said that every year the band likes to meet and collaborate with their friends, and “this year, after staying up way too late drinking ‘nog with our pal Jimmy Kimmel, we made yet another one, about a lump of coal. We’re really excited for everyone to hear it.”
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Part of (RED)’s campaign
Zynga has participated in (RED)’s campaign this year, encouraging players to play their two flagship games and donate money as well in order to increase awareness to combat AIDS.
Along with “Joel the Lump of Coal”, Zynga Inc’s FarmVille 2: Country Escape and CSR Racing are also in the featured game for (Red) collection exclusively available in the App Store until Sunday, December 7. Users can play the game over the iPhone, iPad and iPod touch, and can purchase special, limited edition in-game (RED) items. The total amount of the purchase will go to (RED)’s campaign to fight AIDS.
Prior to this, country singer Keith Urban made an appearance in a game back in May 2014. Since 2009, more than five million Zynga players have come forward to contribute to noble causes around the world, including 150 in-game promotions, supporting 50 charities.