Twitter Inc (TWTR) Analytics Feature Comes To iPhone


The Twitter Analytics feature for iPhone was launched on Monday. The feature helps in evaluating how many impressions a tweet gets and also provides tools for charting other engagement metrics along with re-tweets and favorites.

Availability on other platforms still unknown

Users interested in knowing how it works simply need to click on one of their tweets, and beneath the post, they will find the option of “View Tweet activity,” which when tapped, will enable them access Analytics on their iPhone. All the features of the desktop version then become available through the Analytics page that appears thereafter. Users are required to have the most recent version of the Twitter app to use Analytics, which at present is available for the iPhone only. The availability of the feature on the iPad or Android or Windows apps is not known as yet.

Earlier this year during the summer, the Analytics interface, which was originally designed for advertisers, was rolled out by Twitter to marketers, verified users and Twitter Card publishers. It was made available for all users in August. It is important for companies and advertisers to know if their advertisements are reaching the audience they wish to target. The Analytics app from Twitter helps provide users with this information in a meaningful manner with a dedicated dashboard page. With just a glance, a user can access all the relevant information that matters to them the most.

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Twitter needs to win back investors’ trust

The app will surely help the platform win back some of the confidence it has lost after recent reports of insider selling from top executives. The transactions do sound alarming, considering that in April, the company’s top executives said they had no plans to sell their shares even after the lock-up expired.

Many analysts have come out with their verdicts on the micro-blogging site recently. In a research note last week, Zacks analysts reiterated Neutral rating on the stock with a price target of $39 per share. Also analysts at Oppenheimer initiated coverage on Twitter with a Market Perform rating and a price target of $36 per share in a research note last week. Pivotal Research analysts raised their rating on the micro-blogging company to Buy from Hold and gave it a price target of $42 a share. Presently Twitter has an average rating of Hold and a consensus price target of $50.24.