Six Universal Science Principles of Persuasion

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Six Universal Science Principles of Persuasion
Published on Dec 5, 2014

This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective based on the research in Dr. Cialdini’s groundbreaking book, Influence: The Psychology of Persuasion. This video is narrated by Dr. Robert Cialdini and Steve Martin, CMCT.

Li Lu On Why It’s Better To Be A Generalist Investor [New Interview]

At the end of last week, Bruce Greenwald, the founding director of the Heilbrunn Center for Graham and Dodd Investing at Columbia Business School, sat down for a Fireside Chat with Li Lu, the founder and chairman of Himalaya Capital as part of the 13th Columbia China Business Conference. The chat spanned many different topics, Read More


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