Netflix, Inc. (NFLX)To Help Get Kids Into Bed Early On New Year’s Eve

Netflix recently conducted a Wakefield Research survey that said the majority of parents (87%) have plans to celebrate New Year’s Eve with their kids. However, youngsters staying up until midnight is not something parents like, so many parents (34% according to the survey) often “fool” them into thinking that it’s already midnight long before it actually is. However, this year, the task of fooling them has been taken up by Netflix, says a report from CNN.

On demand countdown

All Hail King Julien is a series from Netflix that had an animated character named King Julien (also from the Madagascar movie series). The lemur will be hosting the on-demand countdown that is created by Netflix. The countdown can be streamed at any time desired by the family.

“Is it almost midnight yet?” King Julien asks. “Who cares? It’s midnight somewhere! That means it’s time for the New Year’s countdown!”

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The countdown is available for streaming at The countdown lasts for three minutes, and many of the animated lemurs from the film will be seen in it. On Dec. 19, the first five episodes of All Hail King Julien were launched by the company. The King Julien countdown from Netflix will be available in the U.S., Canada, Latin America, the U.K., Ireland, Denmark, Finland, Iceland, Sweden, Norway, the Netherlands and France.

Kids an important segment for Netflix

Netflix’s attempts to bring in content for people of all ages is a key part of its strategy, and children areits special focus. A lot of original shows and movies for kids have become a part of Netflix’s catalog. Shows for kids have been able to generate substantial interest from viewers, and according to Ted Sarandos, chief content officer of the company, 70 of its shows for kids have been streamed by 2 million subscribers.

The company hopes to acquire loyal audiences with the help of shows like King Julien and Care Bears, which is another upcoming show on Netflix. “To a 12-year-old boy, Netflix means something completely different than it does to a 5-year-old girl or 40-year-old,” Sarandos told CNN Money’s Brian Stelter in October.