Mercedes-Benz Creates Pre-Owned Brand For Indian Market

Mercedes-Benz is bringing luxury cars to India and creating a new brand to meet increasing demand.

The cars that will be sold out of 12 new ‘Mercedes-Benz Certified’ outlets in the sub-continent will include A-Class, B-Class and GLA-Class automobiles that have passed a rigorous vetting process. 124 quality checks will be given to each automobile before they earn the brand distinction. At the very least no car may have more than 10,000 kilometers on the odometer, any history of accident, and the cars can’t have had more than two prior owners. Additionally, each car sold will include a one-year warranty or 20,000 kilometers.

India CEO speaks

Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, spoke on the announcement recently saying, “There has been an increased demand for the pre-owned Mercedes-Benz products due to their superior build quality, tested reliability, and impeccable craftsmanship, leading to their high re-sale value. Mercedes-Benz enjoys a strong equity in the market and with ‘Mercedes-Benz Certified’ we will cater to this growing demand and delight the customers with excellence.”

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“We have launched 12 new ‘Mercedes-Benz Certified’ outlets today. This makes us the luxury manufacturer with the densest network, in the pre-owned segment as well. With ‘Mercedes-Benz Certified’ we aim to further organize the pre-owned car market and offer our customers an experience, similar to the new car customers. There is immense potential in this segment and it will be a key to future growth of the auto industry. Mercedes-Benz witnessed 39% growth in 2014 YTD in the pre-owned cars segment. With attractive trade-in and financing options and complete peace of mind on offer from ‘Mercedes-Benz Certified’, we anticipate this segment to grow further driving the sales of new cars as well”, Kern added.

Mercedes-Benz Certified locations throughout the country

The 12 new ‘Mercedes-Benz Certified’ outlets are: Shaman Wheels, Auto Hangar (Mumbai), Sundaram Motors, Akshaya Motors (Bangalore), B.U. Bhandari (Pune), Panjab Motors (Mohali), T&T Motors (West Delhi), T&T Motors (Mathura Road), Joshi Autozone (Chandigarh), Rajasree Motors (Cochin), Transcar (Chennai), Adishwar Motors (Hyderabad).

Mercedes-Benz, entered India in 1994, and has become the fastest-growing luxury car maker in the country today. The company expects to sell well over 10,000 new units in calender year 2014.