Apple Inc. (NASDAQ:AAPL) is set to officially launch its highly-anticipated Apple Watch sometime in early 2015, but the exact date is still unknown. A new report recently surfaced online stating that mass production for the device will begin in January. If this report is correct, it would match previous rumors that the device will officially launch in late March.
High expectations for the Apple Watch
It is also reported that Apple manufacturer Quanta will produce about 24 million units within the first year alone. Additionally, it’s been reported that the manufacturing company increased the number of its workers from 3,000 to 10,000 on the assembly line. That number is expected to increase to between 30,000 and 40,000 next year.
Another part of the report which is questionable is about the iPhone 6S reportedly being prepared for a spring launch but delayed until fall. Apple never launches the iPhone during the earlier part of the year and instead has maintained a September launch.
Apple seeks fashion experts
In preparation for next year’s Apple Watch launch, the Cupertino tech giant is looking for fashion experts in the retail sector. According to internal documents obtained by 9to5 Mac, the company is looking for a way to market the new watch to the high-end fashion market. The company hired former Burberry executive Angela Ahrendts to bolster its retail business.
Apple hopes to impress future buyers with the watch’s customizable options. The watch comes in two size options: 38mm and 42mm. It features finishes of stainless steel, space black stainless steel, silver aluminum, 18-karat gold, and 18-karat rose gold. It also comes in six different band styles with a variety of color options. The watch is truly a personal item, and Apple is marketing it as such.
It takes more than just a beautifully designed watch with high-tech features to capture consumers’ interest, and Apple know this. That is why the company is doing its best to allow for product demonstrations by showing it off at boutiques like Colette where people can try on the watch.