The tech giants introduced the IBM MobileFirst for IOS apps for businesses in different industries including banking, retail, insurance, financial services, telecommunications, airlines and governments.
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Big step for Apple’s iPhone and iPad in the enterprise
In a statement, Bridget van Kralingen, senior vice president, global business services at International Business Machines Corp. (NASDAQ:IBM) said, “What we’re delivering aims directly at the new quest of business — smart technologies that unlock new value at the intersection of big data and individual engagement.”
Kralingen explained that the partnership combined IBM’s expertise and unmatched position in enterprise computing Apple Inc. (NASDAQ:AAPL)’s legendary use experience and excellence in product design.
Philip Schiller, senior vice president of worldwide marketing at Apple Inc. (NASDAQ:AAPL) said, “This is a big step for iPhone and iPad in the enterprise, and we can’t wait to see the exciting new ways organizations will put iOS devices to work. The business world has gone mobile, and Apple and IBM are bringing together the world’s best technology with the smartest data and analytics to help businesses redefine how work gets done.”
The collaboration between Apple Inc. (NASDAQ:AAPL) and International Business Machines Corp. (NYSE:IBM) targeted the opportunities and priorities of the industries.
The tech giants said the IBM MobileFirst for iOS apps bring a deeper level of enterprise mobility that would help employees access the full capabilities of their company. They can interact with clients wherever, easier, faster and more secure.
IBM MobileFirst for iOS apps
Apple Inc. (NASDAQ:AAPL) and International Business Machines Corp. (NYSE:IBM) explained that the IBM MobileFirst for iOS apps are deliverd in a secure environment, embedded with analytics and linked to core enterprise processes.
The initial IBM MobileFist for iOS apps include Plan Flight, Passenger (travel and transportation; Advice & Grow, Trusted Advice (banking and financial markets); Retention (insurance); Case Advice, Incident Aware (government); Sales Assist, Pick & Pack (retail) and Expert Tech (telecommunications).
According to International Business Machines Corp. (NYSE:IBM), the first companies that adopted the IBM MobileFirst for iOS apps include Citigroup Inc (NYSE:C), Air Canada (TSE:AC), Sprint Corporation (NYSE:S) and Banorte.
Heather Cox, chief client experience, digital and marketing officer for global consumer banking at Citigroup Inc (NYSE:C) said, “There’s terrific energy in our collaboration with IBM and Apple around the goal of equipping our professionals with mobile capability that will create new competitive advantage and enable us to re-imagine how we share our knowledge to improve the quality of life for our clients.