Facebook Inc (NASDAQ:FB) recently upgraded its advertising policy, and though the news is good for users, small entrepreneurs could be destined to face a hard time. Those who enjoy a lot of followers on the social networking site will now have to pay to keep enjoying their popular status among users.
More costs for Start-ups
Until now, a business needed to boost its status to reach its followers, but under the new rule, entrepreneurs are required to upgrade their status if they want folks to see them. There have been a number of questions and doubts as to why small businesses would need to have followers if eventually they have to pay for it.
Start-ups that promote their business through free status marketing will suffer a lot if Facebook Inc (NASDAQ:FB) executes this policy in January 2015. The social networking site should consider the fact that it is not feasible for every business, big or small, to shell out thousands of dollars for promoting their content each month.
Christine Lynch, who owns a small business, told Techtimes that she spent approximately $6,000 this year to promote her Facebook posts. For the next year, this amount will become even more, though there are nearly 12,000 likes on her business’ official page.
Facebook policy might backfire
It’s not clear why Facebook Inc (NASDAQ:FB) took this step, but recently the company has made a great deal of changes in its advertising policies. Although Facebook remains the preferred network for businesses, big or small, to promote their content, advertisers might ditch the social networking site if its aggressive advertising policies continue.
Businesses and advertisers across the world are expecting CEO Mark Zuckerberg to look into the matter and come up with a solution because the company stands a chance to lose revenue if advertisers start looking elsewhere to promote their content. On one hand, the company is making it harder for small businesses and advertisers, and on the other, it is luring in business users by launching Facebook at Work, a version that will run like a normal Facebook page but without baby pictures, funny videos and political rants.