Apple Inc. Holiday Gift To Employees: Custom Incase Backpacks

Apple Inc. (NASDAQ:AAPL) continues its trend of giving gifts every year to employees as a token of thanks for their hard work throughout the year. This year, Apple gifted its employees a customized Incase backpack imprinted with a bright white Apple logo, according to 9to5 Mac.

Thank you note from Apple

9to5 Mac posted on its blog an image of the gift, which looks like a special custom version of the Incase Staple Backpack with a price tag of around $60. Also one of the backpacks gifted by Apple is available for sale on eBay at $99.99.

Along with the gift, Apple also sent a sort of thank-you poem acknowledging the hard work of the employees.

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“This is our gift to you.
But it can never compare to what you’ve given.

What does it take to give a gift?
It takes thoughtfulness. Compassion.
And sometimes, sacrifice of your time,
your talent, and your heart,

———Amazing products are designed in Cupertino.
Amazing moments are made by you.
These moments are your gift this
holiday season—to your customers,
to your team, and to the world.

Thank you.”

The Cupertino, Calif.-based company previously gave custom hoodies with the Apple logo, water bottles and blankets for the holiday.

Google gives smartwatches

Similarly, Google has given Android Wear smartwatches to its employees as a holiday gift this year. Google gave them the option to select between a Nexus 5 or Nexus 7 last year. This year, employees will get either an LG GR, a circle faced watch, or an LG G, a rectangular watch. Both watches carry a price tag of around $200, and according to Business Insider’s Lisa Eadicicco, the LG GR is more of a fitness gadget rather than just being a wristwatch.

The Android-powered smartwatch is equipped with a range of sensors, such as a gyroscope and accelerometer for sensing motion, a barometer for detecting temperature, and a heart rate monitor. Also LG has stated that there will be some apps from its side other than Google’s own apps. However, it seems that some Google employees are not happy with the gift and called it “cheap,” says a report from Business Insider.