Apple Inc. (NASDAQ:AAPL) is rumored to drop rival Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOG) as the main search engine for Safari. The partnership is set to end early next year, and it is reported Apple will either go with another search engine or perhaps launch its own.

Apple could launch search engine

Reports of Apple potentially developing a search engine is nothing new. Four years ago, Piper Jaffray analysts predicted the Cupertino-based tech giant would eventually launch a mobile search engine by 2015. Earlier this month, Apple Insider reported a web-crawling bot was found in Apple’s servers. This could be the start of a new search engine or it could be just a way to boost search options. One example of this is when OS X Yosemite Search Spotlight scours through desktop, web, Wikipedia, and maps.

It’s reported Microsoft Corporation (NASDAQ:MSFT)’s Bing and Yahoo! Inc. (NASDAQ:YHOO) are already in talks with Apple about becoming the main search engine for Mac and iOS devices. Right now it appears Microsoft has the upper hand because Bing is already used for Spotlight and Siri. But back in 2013, Yahoo was reportedly working to increase revenues and aim to become Apple’s default search.

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[drizzle]Firefox drops Google

Firefox recently dropped Google as the default search engine and replaced it with Yahoo. Both moves could further inspire other companies to drop Google’s search engine from their websites or applications.

Apple has always switched up providers for programs. With the iOS 7 launched, Siri’s default engine was Bing. With iOS 8, Apple replaced Yahoo’s Weather with The Weather Channel. Apple even dropped Google Maps in favor of its own Maps. There is a strong possibility Apple could go with another search engine but it is just as likely it could launch its own search service. The latter could be a huge blow to rival Google as it remains one of the leading search engines around the world.

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