Steve J. Martin: “The Small Big” | Talks at Google
Published on Oct 29, 2014
Canyon Distressed Opportunity Fund likes the backdrop for credit
The Canyon Distressed Opportunity Fund III held its final closing on Jan. 1 with total commitments of $1.46 billion, calling half of its capital commitments so far. Canyon has about $26 billion in assets under management now. Q4 2020 hedge fund letters, conferences and more Positive backdrop for credit funds In their fourth-quarter letter to Read More
At some point today you’ll probably need to persuade someone—your boss, a co-worker, a customer, your spouse, or even your kids. In our time-challenged modern world a crucial question emerges that this book helps you answer: What’s the smallest change you could make to your approach that will best increase your chances of success?
In The small BIG: small changes that spark big influence, three heavyweights from the world of persuasion science and practice – Steve Martin, Noah Goldstein and Robert Cialdini – describe how, in today’s information-overloaded world, often it’s not the strength of your argument or how much information you provide that will carry sway. More and more it is small changes to the way you present your proposal or argument that can make the biggest difference to your results.
Offering surprisingly simple suggestions and explaining the extensive scientific research behind them, The small BIG presents more than fifty powerful, and above all, small changes that you can immediately put into practice. THE SMALL BIG is an indispensable guide for anyone who wishes to change the behavior of others effectively, efficiently, and ethically.
Because when it comes to influencing and persuading others…small is very much the new BIG!