Popular movie streaming website Netflix, Inc. (NASDAQ:NFLX) announced the 4K ultra high definition streaming service will cost subscribers more. The website already boosted the monthly price for high-definition streaming service to $11.99 a month. Last May, Netflix officially announced plans one of the most popular original series House of Cards would soon be available in 4K format which is actually about four times the resolution of current high-definition.
Netflix’s ultra HD remains limited
Currently Netflix, Inc. (NASDAQ:NFLX)’s 4K offerings are limited to Sony’s new movies, The Blacklist, Breaking Bad, and Netflix originals. Cliff Edwards, a representative for Netflix, explained, “We’re very high on 4K, and I think 4K is around to stay. It’s one of those things, you can see the benefits.”
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Netflix used to automatically stream 4K content detected in a 4K capable television. Now subscribers have to opt in and pay for content. Netflix is not the only streaming service to offer entertainment in 4K. Amazon may soon offer 4K versions of its own original shows including Hand of God, Red Oaks, and Transparent.
Netflix to delay price hike
The number of customers that will pay more for ultra high-definition is small. The good news: Netflix is delaying the price hike for users with older 4K televisions by at least two years. Those who purchase a new 4K television set this holiday season will have to pay $11.99 to access ultra high-definition or resort to watch standard HD.
The primary problem with 4K streaming is that most people are not buying high-definition television sets. This is because many of the devices cost too much and offer little content. The newer Ultra-HD sets offer “upscale” older content to a higher display format, however quality conversion may depend on the video processing software of the television set. Time will tell if Amazon (NASDAQ:AMZN) expands 4K content offerings.