Netflix, Inc. (NASDAQ:NFLX) is highly popular among adults, but its shows for kids are also quite popular among subscribers. The company’s Chief Content Officer Ted Sarandos recently noted that as many as two million subscribers have streamed more than 70 shows targeted at kids. The names of those kids’ shows were not revealed. The company has 35 million U.S. subscribers and 5 million of those subscribers have viewed more than twelve such shows, according to a report from BBC.
Netflix plans many shows for Kids
Sarandos appeared in an interview to talk about the firm’s strategy for kids’ programming, and he said that the company is making sincere efforts to “create new brands for our increasingly global footprint.” The time required is longer because animation has a lengthier production cycle, Sarandos pointed out.
Programs for children play a pivotal role in the success of video streaming companies. Netflix, Inc. (NASDAQ:NFLX) has a foundation in gaining and retaining subscribers owing to the fact that it carries shows for kids that have been aired on popular channels like the Disney Channel, Nickelodeon and others. The company has already been creating adult franchises like House of Cards and Orange is the New Black, and now it plans to do the same for children.
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Last year, Netflix premiered its first original series for children called Turbo:FAST. Next month, a new show called Veggie Tales in the House will begin, and the company has a number of original shows in its pipeline that will be premiering over the next two years. Care Bears and Cousins is a 1980’s franchise that has not received a launch date from Netflix as of yet, but industry analysts say the first season is expected to be released in early 2016
Shows for kids are ‘trusted brands’
The nostalgia trend in television is big right now with Care Bears and forthcoming shows like The Magic School Bus 360 and Popples. Sarandos believes that these shows were already popular among parents, and hence, they are ‘trusted brands’ and kids will be encouraged to watch those shows.
Netflix, Inc. (NASDAQ:NFLX) has partnered with DreamWorks for up to 300-plus hours of programming, and this is the source of most of the upcoming children series. A few shows come from production companies in other countries such as Italy in the case of Winx Club WOW: World of Winx and Japan in the case of Kong — King of the Apes.