Microsoft Corporation (NASDAQ:MSFT) is now ready to rebrand the Nokia and Windows Phone devices officially into a new brand name—Microsoft Lumia.
The software giant had been providing hints about its plan to discontinue using Nokia and Windows Phone brands. Microsoft Corporation (NASDAQ:MSFT) confirmed the rebranding of its mobile devices to the Verge.
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Nokia.com visitors redirected to Microsoft Mobile
Microsoft Corporation (NASDAQ:MSFT) is now redirecting the visitors of Nokia.com to its new site for mobile devices.
“Now that Nokia Devices is part of the Microsoft family, we’ve moved to Microsoft Mobile. Click to visit us there,” as written in the home page of Nokia.com.
According to Microsoft Corporation (NASDAQ:MSFT) Nokia France is the first to adopt the new Microsoft Lumia brand on its accounts on Facebook Inc (NASDAQ:FB), Twitter Inc (NYSE:TWTR) and other social media. The company said it would roll out the rebranding of all Nokia mobile in other countries in due course.
Microsoft Corporation (NASDAQ:MSFT) completed the acquisition of the mobile and services business of Nokia Corporation (ADR) (NYSE:NOK) in April. Since then software giant completed the acquisition of Nokia’s mobile business, it transitioned away from the Nokia brand quietly.
Nokia brand failed to capture significant market share
The decision of the Microsoft Corporation (NASDAQ:MSFT) to discontinue using the Nokia brand is not surprising because it failed to compete and capture significant market share in the smartphone market.
The rebranding became noticeable when the software giant recently rebranded the Nokia Windows Phone apps to Lumia. However, it is still unclear how Microsoft Corporation (NASDAQ:MSFT) would label its future devices under the Microsoft Lumia brand.
Technology observers are wondering whether the company will just label its future devices with the Microsoft logo or use the new Microsoft Lumia brand name.
Microsoft Corporation partners with IBM
Separately, Microsoft Corporation (NASDAQ:MSFT) and International Business Machines Corp. (NYSE:IBM) announced a new partnership to provide more choices in the cloud.
“This agreement reinforces IBM’s strategy in providing open cloud technology for the enterprise. Clients will now gain unprecedented access to IBM’s leading middleware and will have an even greater level of choice over the tools that they use to build and deploy their cloud environments,” according to Robert LeBlanc, IBM’s senior vice president, software and cloud solutions group.
Microsoft Corporation (NASDAQ:MSFT) and International Business Machines Corp. (NYSE:IBM) are working together to create key products within IBM’s enterprise-proven middleware software portfolio, which will be available on Microsoft Azure Virtual Machines service for development and production deployment.