Google Inc (NASDAQ:GOOGL) has made its intentions clear with its new product launches. The company is going aggressively after Apple Inc. (NASDAQ:AAPL). On Wednesday, the Internet giant introduced Nexus 6 smartphone, Nexus 9 tablet and Nexus Player set-top box. Google has strategically priced its new Nexus devices in line with, or slightly below, Apple’s devices.
Nexus 6 priced at $649
The Nexus 6 smartphone will cost $649, compared to $759 for the iPhone 6 Plus. By comparison, the company had priced Nexus 5 at just $349. Nexus 6 will be available for pre-order later this month, and will hit the stores in November. Sundar Pichai, Google’s head of Android, Chrome and Apps, said that the company will launch the newest Android L next month.
As expected, Motorola Mobility will manufacture Nexus 6. The device sports a 5.9-inch display, slightly bigger than the iPhone 6 Plus. It sports dual front-facing speakers, a curved metal chassis, Quad HD display, and a 13-megapixel main camera. Nexus 6 also boasts of Turbo Charger, which gives the device six hours of use with just 15 minutes of charging.
Sundar Pichai said Nexus 6 will be available in the U.S. through four major telecom carriers. Google will also launch the device in 26 other countries next month. Nexus Player is manufactured by Asus. It connects to TVs and streams TV shows and movies using WiFi. It’s the first device running Android TV. Nexus Player also doubles as a gaming console. The set-top box has been priced at $99.
Pre-orders for Nexus 9, Nexus Player begin Oct.17
HTC-made Nexus 9 tablet features an 8.9-inch display. Pricing starts at $399. An optional keyboard cover will set you back by another $129. It will be sold in 30 countries starting November 3. Pichai said consumers can pre-order Nexus 9 and Nexus Player beginning October 17. Google expects Nexus 9 to become a substitute for laptops.
Nexus 9’s pricing also reflects its rivalry with Apple’s iPads. The 9.7-inch iPad starts at $399, while the iPad Air costs $499. The Cupertino-based company is expected to unveil new iPad on Oct.16. Google is trying to challenge Apple in the high-end segment. On the other hand, it’s also helping hardware partners manufacture low-cost smartphones and tablets.