Facebook Inc (NASDAQ:FB) apps are not popular with users despite the company being successful in turning its mobile unit into a thriving business. Ratings for the company’s mobile apps are among the lowest in the category on the Apple app store and Google Play store.
Ratings among the lowest
In the Apple App store, the mobile version of Facebook Inc (NASDAQ:FB) received a user rating of 2.6 out of five, which is ahead of the 1.9 star assessment of Facebook messenger. At present, the top 30 apps in the Apple App store do not fall below a three-star rating, says a report from CNBC.
Spotify received a rating of 4.8, and Pinterest and Google achieved 4.5 stars. Pandora is rated 3.8, while Twitter is at 3.6. On Android, however, the Facebook mobile app is performing better. In the Google Play store, Facebook Messenger has earned 3.9 stars out of five, and the flagship app earned four. Still these two are the lowest rated free apps among Android’s top 30 with the same rating only matched by Zynga’s New Words With Friends game.
Reviewers talked about the issues with Facebook algorithmic arrangement of its news feed and abundance of sponsored content along with the app’s propensity to crash or taking lot of time to load. Also, there are many users, who did not like the company’s decision to spin the Messenger from the main app.
No effect on Facebook (FB)
However, the fact is that the low ratings have not impacted Facebook’s financials or its stock price. In the third-quarter, the company posted sales growth of 59% to $3.2 billion. Similarly, the share price of the company is up 48% this year to $80.77 as of Tuesday, before tumbling after a lower fourth-quarter forecast.
Also, despite lower ratings, mobile Facebook Inc (NASDAQ:FB) users are increasing at an impressive rate. In September, the average number of monthly mobile users was 1.12 billion, an increase of 29% from last year. Particularly impressive is that most of these users log-in every day. The average daily number of users totaled to 703 million. Adding desktop users, the usage totals to 864 million per day, or around 64% of its users.
As mobile users are spiking so are the mobile ad revenues for the company. Mobile ad revenues account for major income for Facebook. Around 64% of Facebook’s total revenue is from ads, and 66% of that is from mobile.