BlackBerry Ltd Announces New Features For BBM

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BlackBerry Ltd Announces New Features For BBM

CEO John Chen hopes that the service will lead to the development of a new revenue stream for the struggling manufacturer. The upgrade will be released across BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB), Android and iOS operating systems in the next few days, but a release date for the Windows Phone version upgrade has not been specified.

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BBM’s new features

Users are given the opportunity to set a timer before sending their messages, which controls how long their contacts will be able to view them for. Upon receiving one of the new messages, the recipient must touch and hold the chat in order to see the message.

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BlackBerry says that when the recipient removes their finger from the screen, or the timer runs out, the message will be deleted. An added feature is an alert that is sent to the sender if BBM detects that the recipient has taken a screenshot of the message.

Another additional feature allows users to delete a message from the BBM chat before or after it has been read.

Potential new revenue stream

BBM users will be able to enjoy the new features for free over the course of the coming three months. Subsequently the services will be included in a subscription bundle, the cost of which has not yet been specified.

Interested users can download the upgrade from BlackBerry World, Apple App Store and Google Play.

Snapchat’s idea of timed, disappearing messages was groundbreaking upon its release in 2011, and led to the service exploding in popularity to become one of the most used social sharing services in the world.

Skype recently announced the release of a similar service, and this new foray from BlackBerry represents an attempt to piggyback on the popularity of the concept in order to create a new revenue stream. The company recently announced a loss in its second quarter results, which would have been a profit had the 91 million active BBM users each paid $2.50 for the service.

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While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. <i>To contact Brendan or give him an exclusive, please contact him at theflask@gmail.com</i>
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16 COMMENTS

  1. Hey DD its you due to not believing in others, is going to be the one that stands to lose everything. Why would believe in Chen when he releases a monstrosity design pertaining to the Passport? Blackberry is still trying to launch devices that Thorsten already failed on (Classic somewhat same design as Q10 that flopped) why are they still on the wrong track???. I am not stating that Apple is doing things right but if I had to pick I would have to go with Apple. IF Blackberry does not wish to take part in something that will blow Apple out of the water, than just continue doing the same thing your doing that caused your demise in the first place. Sorry to say When Blackberry continues to do what put them in the current position in the first place and NOT willing to change their focus this is what happens.

  2. I challenge everyone out there to click on DEVVVV’s profile and read his comments on other articles. This guy just trolls Blackberry news and posts negative missleading information. And trolls apple/google/samsung news to bash BlackBerry. His purpose is to lower public opinion of BlackBerry. He is clearly being paid to do this or stands to lose a lot of money if BlackBerry shares go up because of his possible short/put position…

  3. I challenge everyone out there to click on DEVVVV’s profile and read his comments on other articles. This guy just trolls Blackberry news and posts negative missleading information. And trolls apple/google/samsung news to bash BlackBerry. His purpose is to lower public opinion of BlackBerry. He is clearly being paid to do this or stands to lose a lot of money if BlackBerry shares go up because of his possible short/put position..

  4. what coolaid is he drinking!!!!!The blackberry passport sold everyone of the first run of them. They could have sold double what they had if there were
    more. The people so far that purchased them are quite satisfied with them.
    So where did you get your info?

  5. oh oh Inside Blackberry has just announced slashed prices on the Z10,Q10 and the Q5 is now half price hmmm this is not a good sign, is this a closing out fire sale?? Wait let me rephrase that 55% off so that means more than half off in case you was wondering HumbleB

  6. Re: “My problem is that every BlackBerry article I read, when I look at the comments,
    there you are, crying to the world, telling them why reality is not correct
    because you say so”>>> well I was correct about the Z10,Q10 and Blackberry upcoming devices are pretty well the same. Watch and see and you will find out I am correct, the Passport is flopping as we speak and the Classic will flop as the Q10 did.>>>

  7. My problem is that every BlackBerry article I read, when I look at the comments, there you are, crying to the world, telling them why reality is not correct because you say so. You’ve been spewing this “If they don’t do BLAH BLAH BLAH right now, it’s over” story for years. Stop pretending like you’re an expert and accept your place as a failed attempt.

    Get over it, Dave, and move on!

  8. lol, Blackberry has not seen or offered a invite pertaining to a presentation of the said device. As for Blackberry I do not hate anyone or anything, just not pleased with how BB management is operating, due to incorrect product design launch. Its not just the hardware that is incorrect its the software also. If Blackberry does not launch something completely brand new in either department its going to be over for them. Yes Blackberry did launch something brand new (the Passport) it does take more than brand new to win this competitive space, it takes innovation. Why are you driven out of pure hatred, towards my post?

  9. Disclaimer for the comment above:

    DEVVVV is an extremely disgruntled person who many years ago sent a Letter of Intent to BlackBerry with a business proposition that included an idea he believed would help the company in the smartphone industry. Needless to say, BlackBerry did not see any value in Mr. David Hargraves’ idea as smartphones should not have sex toys attached to them, even if they already vibrate. So, with that being said, Dave has spent the last few years commenting on every BlackBerry article that is written on the Interwebs, bashing the company and everything they do. He intends to see them burn for not accepting his idea as the greatest thing since sliced bread. Also, he does not have friends so please do not look into his stories as they are driven purely out of hatred.

    Sincerely,

    Concerned Citizen

  10. Blackberry is copying the feature from others, this is nothing new. Unless Blackberry releases something completely brand new they will not make it due to competition. I have noticed that Blackberry is not releasing the feature to Windows phone. Makes me think that they are mad due to the Microsoft Office365 for enterprise is only available for Android and IOS. Is Blackberry trying to start a war against their rivals? If indeed they are, I don’t think that would be a good idea. Can you imagine if Google and IOS were to ban BBM from their platform, yikes.

  11. BBM is already the best instant messaging app. I didn’t think it could get much better but I guess I’ve been proven wrong (again).

Comments are closed.