Apple Inc. Rolling Out ‘3D’ Logos For New Products


Despite conflicting reports, popular tech website Digitimes believes Apple Inc. (NASDAQ:AAPL) will debut the highly anticipated Retina MacBook Air on Thursday. The site also reports Apple is already shipping the device.

A conflicting report

This report conflicts Re/Code’s report which was published two days ago which actually cited Apple sources. Their report claimed that although the device was in the pipeline, it would not debut on October 16th. Previous rumors indicated the 12-inch rMBA will feature a Broadwell processor that is more powerful and efficient. The better processor will also allow Apple to skip extras such as a fan and trackpad.

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Recent rumors agree about the fanless design all while suggesting a slimmer design with thinner bezels that would allow the laptops to feature extra dimensions similar to the current 11-inch MacBook without Retina.

Apple logo gets makeover

Digitimes second report also points toward a revamped logo for upcoming devices.

Apple is also planning to upgrade the technologies used for printing its logo onto devices and will use laser cutting and unique embedded technologies to make the logo 3D-like and shine at the edges. All Apple’s products will feature the new logo in 2015, starting with the next-generation iMac, the sources detailed.

The Cupertino-based tech giant will kick off another big media event on Thursday at 10:00 am Pacific Standard Time. It is predicted Apple will unveil a new iPad tablet, OS X Yosemite, and new iMac computers. There were earlier reports Apple may launch a Mac Mini computer sometime this year, but those rumors and reports were nearly non-existant afterward.

Although Apple’s iPhone remains at the top of the company’s best sellers, the MacBook is still a key product as loyal fans continue to rely on their popular laptop computers. Whether Apple unveils the new MacBook Retina Air tomorrow will remain to be seen.