Zynga Inc (NASDAQ:ZNGA)’s former CastleVille team entered into a deal with Big Fish Games to lend its expertise in developing a new mobile game called Dungeon Boss, says a report from Venture Beat. With this game, Big Fish, known for casual games, will advance into a new genre of hardcore games.
Learning’s at Zynga used to develop cute characters
Boss Fight Entertainment, who previously collaborated with Zynga for CastleVille and Microsoft’s Age of Empires and Rise of Nations, will develop the game for Big Fish, who will work towards building a player base for the game. Characters in the game are cute with tongue and cheek humor, a trait that Boss Fight probably picked up while creating CastleVille for Zynga.
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Chris Williams, the general manager and vice president for Big Fish, said that Dungeon Boss has an immense opportunity with Big Fish to exploit the mobile distribution strength of the company, and use it for creating the player base for role-playing game that mistakenly got categorized into ‘midcore.’
Bill Jackson, the chief creative officer at Boss Fight, said that the aim of creating Boss fight was to design a game that offers players depth and strategy but is still relatively simple to play.
“Dungeon Boss is a beautiful role-playing game that you can spend many hours exploring, but it’s also the perfect companion when you only have a few minutes,” said Jackson, and added that Dungeon Boss will offer players role playing with strategies and choice in hero powers and team building features.
Zynga Inc’s own character-based game
Zynga is also working on launching new games, and recently talked about its upcoming mobile game called Looney Tunes Dash. Apart from having several levels, the unique point of the title is that a player needs to complete objectives, unlike other games, where the player does nothing but keeps on running with no idea where to stop.
John vanSuchtelen, general manager of Looney Tunes Dash, said in a blog that the game has been designed keeping in mind the demands of the players. The market is flooded with games where the player needs to run and save himself from the enemy, but these games lack objectives on completion by which the player can go to the next level.