Economics

Meet The Hero Restaurant Owner Who’s Beating Yelp

The more bad reviews Botto Italian Bistro gets, the better its business. It might sound counterintuitive, but the intent was to be subversive: The California restaurant made national headlines this week with its stated goal to be the worst-reviewed restaurant in Yelp history. Davide Cerretini, who co-owns the Old World-style bistro with his partner, Michele Massimo,…

Meet The Hero Restaurant Owner Who’s Beating Yelp