Nike Inc. (NYSE:NKE) decided to suspend its sponsorship agreement with Adrian Peterson, the running back of Minnesota Vikings following a child abuse allegations against him.
In a statement, the sportswear company emphasized, “Nike is in no way condones child abuse or domestic violence of any kind, and shared our concerns with the NFL. We have suspended our contract with Adrian Peterson.”
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Adrian Peterson accused of injuring his son
Nike Inc. (NYSE:NKE) made its decision when Minnesota Vikings removed Adrian Peterson from the active roster of the team while dealing with the felony-child abuse case filed against him Texas.
He was also advised to stay away from all the activities of the team until he settles the child abuse case. He was included in the Exempt/Commissioners Permission list.
Earlier this year, Adrian Peterson was accused of injuring his four-year old son by spanking him with a wooden switch.He is scheduled to attend a court hearing on a felony charge of injury to a child in Montgomery County, outside Houston
Adrian Peterson admitted responsibility for the incident, but he pointed out that he never meant to harm his son. “I have learned a lot and have had to reevaluate how I discipline my son going forward,” according to his statement on Tuesday.
Minnesota Vikings put Adrian Peterson back on the active roster
On Monday, Minnesota Vikings decided to put Andrian Peterson back on its active roster. Zygi and Mark Wilf, the owners of the team explained, “In conversations with the NFL over the last two days, the Vikings advised the League of the team’s decision to revisit the situation. After giving the situation additional thought, we have decided this is the appropriate course of action for the organization, and for Adrian.”
“We want to be clear: we have a strong stance regarding the protection and welfare of children, and we want to be sure we get this right,” according to the team.
Previous sponsorship deal suspension
In September, Nike Inc. (NYSE:NKE) cancelled its sponsorship deal with Baltimore Ravens’ running back Ray Rice because of a domestic violence incident. Rice was also suspended indefinitely by the NFL.