Netflix, Inc. (NASDAQ:NFLX) has entered into a deal with Time Warner Inc’s to acquire the streaming rights in the United States and International markets for the TV series Gotham, says a press release from the company. Within the series, Gotham city before Batman will be shown making it one of the most anticipated dramas of the fall.
Netflix clinching big titles
The series marks as the next big acquisition for the online streaming company in its rich content portfolio. Netflix is keen to expand by acquiring rights of the high rated shows. Gotham is inspired by the DC comics character Batman revealing the story of a young Commissioner Gordon along with various other important characters of the franchise. Fox broadcast is looking to revive its depleting ratings and has ordered 16 episodes of Gotham to catch up with the competition. The show stars television veteran Ben McKenzie.
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Other big shows in the kitty of the company are Better Call Saul, a prequel to AMC’s Breaking Bad that will start next year. The Blacklist, a high rated NBC drama will also stream soon on Netflix.
Win- win deal for both parties
Netflix for sure is reaching a greater number of households in the United States, and at the same time is eyeing growth in the International market, as well. The company is already present in some of the European territories such as the United Kingdom and Netherlands, and have plans to expand in other countries like France and Germany. Entering new market involves high-cost along with taking toll on the profits, but acquiring the rights of top Hollywood content could balance this. Profit for the company doubled in the second-quarter, but the third-quarter profits are expected to come in low due to aggressive international expansion.
With the advent of streaming services like Netflix, Warner Bros and other such studios are finding it more feasible to invest in the hour-long, high on drama series that continue for a large number of episodes. Previously, selling such shows was a hard task. However, consumers now do a lot of binge watching, which is one of the strong selling points, and offers new hope to shows such as Gotham.
The deal further strengthens the relationship between Netflix and Warner Bros, who last year, forged an alliance for several new TV shows including The Following, which is now in its third season on Fox.