Lisa Bodell: Why Organizations Resist Change

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Lisa Bodell: Why Organizations Resist Change
By Brand Union Studio (NY)[1] (Extracted from icon-brand.svg) [Public domain], via Wikimedia Commons


Lisa Bodell discusses the reasons that companies and individuals resist change. To overcome this tendency, she says, we must change our mindset, reconsider our assumptions, deploy a top-down strategy, and have an on-demand toolkit at our disposal. Bodell is the author of Kill the Company: End the Status Quo, Start an Innovation Revolution

Lisa Bodell: Why Organizations Resist Change

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