Google just introduced another smartphone in efforts to take over the mobile industry. The company just unveiled Android One in India. The first devices unveiled come from partners Spice, MediaTek, Karbonn, and Micromax. The phones are now available for 6,399 Rupees (about $105 in U.S. dollars).
Google hopes to make Android more global
This launch also paves the way for launching more devices from Acer Incorporated (TPE:2353), HTC Corp (TPE:2498), Lenovo Group Limited (ADR) (OTCMKTS:LNVGY) (HKG:0992), QUALCOMM, Inc. (NASDAQ:QCOM), ASUSTEK Computer Inc. (TPE:2357), Panasonic Corporation (ADR) (OTCMKTS:PCRFY) (TYO:6752), and Alcatel OneTouch. These industry heavyweights are predicted to launch an array of affordable phones with varying screen sizes, hardware configurations, device colors, and customizable software. These companies will bring more affordable phones in emerging markets.
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The Android One program was first unveiled at the 2014 I/O conference. This program will eventually reach other markets including Indonesia, Nepal, Pakistan, Sri Lanka, Bangladesh, and the Philippines by late 2014. We can expect even more locations next year. Android Chrome & Apps’ Senior Vice President Sundar Pichai summed it up with, “Knowledge is a game changer. I’ve long been inspired by the Internet and how it opens the doors to opportunity. It doesn’t matter if you’re a Nobel Laureate at a world-class research center or a young student at a rural school in Indonesia, with Google Search, you have the same information at your fingertips as anyone else.”
Google wants to capture new markets
There are some Asian countries miss out on a lot of the technologies Western countries have access to. In fact, there are about 5 billion people who don’t have a smartphone or tablet. Pichai hopes to bring these technologies to even more people. Android One simplifies the process for developers to build phones which tackle international challenges as well as offer more in terms of design and features. Such features include high quality cameras, expandable storage, and more processing power.
Google is ready to globalize the smartphone industry even further.