Facebook Inc (NASDAQ:FB) is collaborating with Beer giant Anheuser-Busch to sell and gift Budweiser and Bud Light online in Chicago and Denver, says a report from USA Today. In its testing phase now, but the program is likely to expand in whole nation once successful. Under the program, ‘Buds for Buds’ a friend can buy Budweiser for another friend whereas the Bud Light Birthday promotion allows a friend to earn free Bud light on their birthday using Facebook posts.
For 21+ Facebook users
Those who receive the online voucher can get it redeemed in a bar or restaurant after showing their ID that they have reached the drinking age. By clicking on News Feed post, the friend can get the gifted beer. Those who want to gift a Bud need to enter their credit card information before sending a gift.
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Lucas Herscovici, Anheuser-Busch vice president of consumer connections said that the program is an initiative from the company to stay in the business with “the millennial consumers of legal drinking age.” He added, “By leading the way in offering consumers the ability to send their friends a beer on the internet, we give them yet another reason to consider our beer brands.” Facebook Inc (NASDAQ:FB) users above 21 years of age will be able to avail this program.
Gratafy acting as facilitator
Online food and beverage gift service Gratafy is handling the purchase and the redemption process. Herscovici said that these vouchers can be redeemed at bars by giving their name in the bar’s point of sale system. A customer needs to convey at the bar that he or she is paying with Gratafy to get the free beer. Users do not need to download any additional app and can get their free Bud can by redeeming the Voucher.
Herscovici said that beer is the original social network and the company is not concerned with gift cards certificate, but on bringing people together to celebrate life’s best moments. The executive said that the company is aiming to bring the people together in celebrating birthdays, a job promotion, an engagement or just ending a long work week.
Separately, a Facebook Inc (NASDAQ:FB) is now the 22nd largest company in the world with a market capitalization exceeding $200 million. The company surpassed Toyota Motors, and is behind Verizon communications, as per the report of Bloomberg.