BlackBerry Ltd Unveils Luxury Porsche Phone

BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) is targeting ultra-high end smartphone buyers with the newest addition to its smartphone line. The Canadian handset maker partnered with Porsche Design Group to put together a luxury smartphone priced at C$2,340.

BlackBerry aims to pamper international travelers

The official name of the new phone is the P’9983, and BlackBerry unveiled it at an event today in Dubai. The new smartphone is up for sale on the Porsche Design Group’s website, reports CBC News. The design group is a subsidiary of the automaker, Porsche AG.

Michael Mauboussin: Here’s what active managers can do

michael mauboussin, Credit Suisse, valuation and portfolio positioning, capital markets theory, competitive strategy analysis, decision making, skill versus luck, value investing, Legg Mason, The Success Equation, Think Twice: Harnessing the Power of Counterintuition, analysts, behavioral finance, More Than You Know: Finding Financial Wisdom in Unconventional Places, academics , valuewalkThe debate over active versus passive management continues as trends show the ongoing shift from active into passive funds. Q2 2020 hedge fund letters, conferences and more At the Morningstar Investment Conference, Michael Mauboussin of Counterpoint Global argued that the rise of index funds has made it more difficult to be an active manager. Drawing Read More

A press release states that BlackBerry was clearly aiming at international travelers. It includes a “premium stereo headset, along with a kit for international charging, a USB cable, and a cloth to polish the phone with. The smartphone is being offered in both English and Arabic.

Details on BlackBerry’s Porsche phone

Of course BlackBerry’s Porsche phone runs on BlackBerry 10. It sports an 8-megapixel camera with a lens of sapphire glass and a frame that’s made of forged stainless steel. Also Porsche phone users receive their own BlackBerry PIN that marks them as a user of the ultra-high end phone. All of the Porsche phone PINS begin with the prefix 2AA.

The P’9983 measures 110 millimeters long and 67.1 millimeters wide. That’s right around the same size as the Q10 smartphone, which also features BlackBerry’s trademark QWERTY keyboard. However, the keyboard on this new phone has keys that are apparently “glass-like” and have a 3D effect and silver font.

According to Phonedog, it also has a 3.1-inch touchscreen display with a resolution of 720 x 720. It runs on a 1.5 GHz dual-core processor made by Qualcomm and has a 2-megapixel rear camera in addition to the 8-megapixel front-facing one. BlackBerry’s Porsche phone also comes with 2 GB of RAM and 64 GB of storage space that can be expanded by up to 128 GB through the micro-SD card slot.

The 21 mAh battery is also removable, so it’s easily replaceable.