Apple Inc. (NASDAQ:AAPL) is celebrating the arrival of the new iPhone 6 by giving their retail employees posters of the new device. These posters show a black smartphone with brightly colored flower wallpapers from iOS 8. Back in 2007, then-CEO Steve Jobs gave employees the original iPhone. Unfortunately, that was the only launch Apple gave employees new gadgets.
iPhone 6 is most exciting advancement for Apple to date
Right after last week’s official announcement for the iPhone 6 and iWatch, current CEO Tim Cook sent out a special memo to employees claiming the device was the biggest advancement in the history of iPhone.
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In other iPhone related news, Time magazine predicts Apple Inc. (NASDAQ:AAPL)’s latest phone will determine the company’s place in China. The iPhone 6 and iPhone 6 Plus ignited back orders for many wireless carriers in the United States. The launch of the new phones has been delayed in China, which means it is still unknown how the market will react to the upcoming phone.
Apple hopes to win over China’s market
We already know the iOS maker is enjoying serious growth in the China market. Sales increased significantly from 18% to over $15 billion during the first part of this year. This all makes China the fastest growing region of yet. Apple’s deal with China Mobile (the world’s largest phone carrier) also means the iPhone is now available through all of the nation’s carriers. This is great for Apple as it has access to about 1.3 billion possible customers. Cook even believes it will eventually overtake the U.S. as Apple’s leading market.
Of course, it’s important not to underestimate the potential of Apple’s top competitors. Phone maker Xiaomi shipped a total of 15 million smartphones during the second quarter of 2014, a number that helped it surpass Samsung as number one vendor. And Xiaomi is not the only company to surpass Apple in China, Lenovo and Huawei are also in the lead.