Amazon.com, Inc. (NASDAQ:AMZN) shoppers will now be able to add products to their wish lists by using Twitter Inc (NYSE:TWTR). Thanks to an alliance between the two tech firms, shoppers can now add the product by a tweet using #AmazonWishlist.
Amazon continues partnership with Twitter
To use the new service, Amazon users must connect their Amazon accounts to their Twitter accounts. A user gets an email notification when a new item is added.
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This is not the first time that Amazon has partnered with Twitter on e-commerce. A feature called #AmazonCart was launched earlier this year, allowing users to tweet products to their shopping carts. Presently, there is no option for users to buy from Amazon using Twitter, but with the growing relationship between the two companies, the option does not look far away.
The two features #AmazonWishList and #AmazonCart are almost similar, but users sometimes add products to their wishlists that they don’t intend to buy. Items in the #AmazonCart are closer to getting purchased. #AmazonWishList is also visible to public Twitter accounts, allowing them to see the products a user adds. #AmazonWishList primarily indicates a user’s interest in a product, which could help Twitter and Amazon to show items like it in Promoted Tweets.
Good for both
The wishlist feature is quite popular among buyers. During the last holiday season, buyers added seven books and five toys every second to their wishlists, according to Amazon. One in three customers added items to wishlists last year, noted the online retailer. Apart from the Twitter connectivity, the online retailer is also offering users to “save a photo” and add images to their wishlists.
The partnership with Amazon can be seen as a solid step from Twitter towards its e-commerce dreams. There have been reports that the micro-blogging company has been testing its own “buy” button. In July, the social platform acquired a start-up called CardSpring to come up with quick commerce opportunities involving card-linked offers or tweeted promotions.
It may be that Twitter’s efforts may sometime in the future make it a rival to Amazon, but as of now, there is no threat, as currently, Twitter is considered mainly to be a platform for sharing news and opinions.