Tivo Goes After Cord-Cutters With New Over-Air DVR

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Tivo Goes After Cord-Cutters With New Over-Air DVR

TiVo Inc. (NASDAQ:TIVO) has enjoyed quite a bit of growth over recent years by aggressively signing partnership agreements with both satellite and cable companies. Now the leader in DVRs is going after customers who have effectively “cut the cord” by dropping their satellite and cable subscriptions in lieu of the Internet and channels that are available through over-the-air digital signals.

TiVo said the DVR is “simple, brilliant and legal.” While the price for the hardware is nominal, it does require a year commitment for a monthly fee of $14.99 which grants users access to personalization, TiVo Inc. (NASDAQ:TIVO)’s channel guide and other features.

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