T-Mobile Shakes Up Its Family Plan And Data Sharing

T-Mobile Shakes Up Its Family Plan And Data Sharing
By T-Mobile (File derived from T-Mobile logo.svg) [Public domain], via Wikimedia Commons

Small businesses and (very) large families will, beginning tomorrow, be allowed to have up to 10 lines on their shared plans for just $10 per line after the second subscriber. This represents a doubling of the lines that it allows today. In addition, users needn’t worry about the amount of data they use unlike the other carriers which insist on shared data plans in the hope of being able to charge fees and overages as those sharing have no idea how much data the others have used.

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T-Mobile’s CEO: The other companies cheat you

At least that’s what T-Mobile US Inc (NYSE:TMUS)’s outspoken CEO thinks.

“I’ve always maintained that shared data plans are a source of customer pain. And, it’s becoming clear now that they are,” said John Legere, president and CEO of T-Mobile. “The old carriers’ shared data plans are just another ploy to push customers over their data limits and suck money out of their pockets with overage charges they can’t see coming.”

As a result, T-Mobile US Inc (NYSE:TMUS)’s plan gives each user a dedicated LTE “bucket” for each device which makes it very clear how much data you have available on your device. In addition to offering up to 1GB of data per device on the nation’s fastest(?) LTE network, users will continue to get unlimited talk and text without an annual service contract.

A response to Sprint?

For those that use considerably more data, customers can pay a flat $30 charge for unlimited 4G LTE data.

The move, in many peoples’ opinions, is a direct response to Sprint Corporation (NYSE:S)’s new Family Share Pack and $60 unlimited data plan which was announced last week by the nation’s third largest carrier. Under new CEO Marcelo Claure, Sprint is looking to go after the larger carriers AT&T Inc. (NYSE:T) and Verizon Communications Inc. (NYSE:VZ), but also appears interested in directly going after the smaller carrier…T-Mobile US Inc (NYSE:TMUS).

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While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. <i>To contact Brendan or give him an exclusive, please contact him at [email protected]</i>

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