T-Mobile Shakes Up Its Family Plan And Data Sharing

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T-Mobile Shakes Up Its Family Plan And Data Sharing
By T-Mobile (File derived from T-Mobile logo.svg) [Public domain], via Wikimedia Commons

Small businesses and (very) large families will, beginning tomorrow, be allowed to have up to 10 lines on their shared plans for just $10 per line after the second subscriber. This represents a doubling of the lines that it allows today. In addition, users needn’t worry about the amount of data they use unlike the other carriers which insist on shared data plans in the hope of being able to charge fees and overages as those sharing have no idea how much data the others have used.

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T-Mobile’s CEO: The other companies cheat you

At least that’s what T-Mobile US Inc (NYSE:TMUS)’s outspoken CEO thinks.

“I’ve always maintained that shared data plans are a source of customer pain. And, it’s becoming clear now that they are,” said John Legere, president and CEO of T-Mobile. “The old carriers’ shared data plans are just another ploy to push customers over their data limits and suck money out of their pockets with overage charges they can’t see coming.”

As a result, T-Mobile US Inc (NYSE:TMUS)’s plan gives each user a dedicated LTE “bucket” for each device which makes it very clear how much data you have available on your device. In addition to offering up to 1GB of data per device on the nation’s fastest(?) LTE network, users will continue to get unlimited talk and text without an annual service contract.

A response to Sprint?

For those that use considerably more data, customers can pay a flat $30 charge for unlimited 4G LTE data.

The move, in many peoples’ opinions, is a direct response to Sprint Corporation (NYSE:S)’s new Family Share Pack and $60 unlimited data plan which was announced last week by the nation’s third largest carrier. Under new CEO Marcelo Claure, Sprint is looking to go after the larger carriers AT&T Inc. (NYSE:T) and Verizon Communications Inc. (NYSE:VZ), but also appears interested in directly going after the smaller carrier…T-Mobile US Inc (NYSE:TMUS).

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While studying economics, Brendan found himself comfortably falling down the rabbit hole of restaurant work, ultimately opening a consulting business and working as a private wine buyer. On a whim, he moved to China, and in his first week following a triumphant pub quiz victory, he found himself bleeding on the floor based on his arrogance. The same man who put him there offered him a job lecturing for the University of Wales in various sister universities throughout the Middle Kingdom. While primarily lecturing in descriptive and comparative statistics, Brendan simultaneously earned an Msc in Banking and International Finance from the University of Wales-Bangor. He's presently doing something he hates, respecting French people. Well, two, his wife and her mother in the lovely town of Antigua, Guatemala. <i>To contact Brendan or give him an exclusive, please contact him at theflask@gmail.com</i>
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13 COMMENTS

  1. you know, pussies like you are the reason gas costs fucking $5 a gallon.
    you wont protest, or boycott to make things RIGHT, you just sit there and cry about it, and try to blame Obama, or whomever.
    PROTESTS AND BOYCOTTS ARE THE ONLY WAY TO MAKE COMPANIES CHANGE

  2. go ahead and beg the gov for a few rights.
    people like you have made this country the place it is today: a country full of douchebags

  3. The smart choice is Tmobile for service. Sure you can go with Verizon with better coverage, but for most people, they don’t need it. I would rather be putting that saved money to my car payment. For example my daughter is locked in a renewing contract for two years and pays $98 dollars a month for cell service. I’m on Tmobile with 4 friends and only pay $35 bucks a month. That includes 1G data but never runs out and no overages, insurance, unlimited calling, unlimited text, international text with tax and everything. I now have a new car because of the savings. Thanks Tmobile.

  4. I agree. I’m supporting Tmobile because they are shaking up that paradigm. Was a long time Verizon customer but paying twice as much compare to tmobile for a little better service makes no sense.

  5. Their network speed isn’t that bad. Coverage could be better but for their price of $100/mo for family of 4 unlimited talks/texts/data? You can’t go wrong, Att and Verizon doesn’t even come close to this. At the end of the day it’s about the money long as service warrants it.