Sprint Intensifies Wireless Price War With $60 Unlimited Plan

Sprint Corporation (NYSE:S) strengthen the price competition against its rivals in the wireless industry with its new offering for individuals. The third-largest U.S. wireless carrier started offering new plans for consumers under its new CEO this week.

Sprint $60 Unlimited Plan

Sprint Corporation (NYSE:S) is now offering a $60 unlimited talk, text and data plan for individuals, which is $20 cheaper than the $80 unlimited plan offered by T-Mobile US Inc (NYSE:TMUS).

Notes From Schwarzman, Sternlicht, Robert Smith, Mary Callahan Erdoes, Joseph Tsai And Much More From The 2020 Delivering Alpha Conference

Stephen SchwarzmanThe following are rough notes of Stephen Schwarzman, Steve Mnuchin, and Barry Sternlicht's interview from our coverage of the 2020 CNBC Institutional Investor Delivering Alpha Conference. We are posting much more over the next few hours stay tuned. Q2 2020 hedge fund letters, conferences and more One of the most influential investor conferences every year, Read More


According to the company, the $60 unlimited plan is available for new and existing Sprint customers starting tomorrow, August 22. Sprint Corporation (NYSE:S) said consumers must bring their own compatible device, purchase a device through the Sprint Easy Pay or they can pay the full retail price to qualify for the plan.

In a statement, Marcelo Claure, CEO of Sprint Corporation (NYSE:S) said, People know Sprint for Unlimited. We have long been the leader in offering customers unlimited data and that leadership continues today with our new $60 unlimited plan.” He added that Sprint’s $60 Unlimited Plan is the best-unlimited postpaid plan available in the market.

Sprint Corporation (NYSE:S) emphasized that consumers will be able to save $480 with the $60 Unlimited Plan in two years compared with the $120 savings from the $80 unlimited offering by T-Mobile US Inc (NYSE:TMUS).

Sprint $100 Family Share Pack

Earlier this week, Sprint Corporation (NYSE:S) revealed its new shared data plan, which is two times the high-speed data offered by AT&T Inc (NYSE:T) and Verizon Communications Inc. (NYSE:VZ).

The Sprint $100 Family Share Pack 20GB of data for four lines is cheaper than the $160 10GB data offered by AT&T and Verizon. Sprint Corporation (NYSE:S) is also offering the 20GB shared data lines and unlimited talk for a family of ten lines for only $100 a month until 2015.

“With the new Sprint Family Share pack and now the Sprint $60 Unlimited Plan, Sprint is giving consumers what they want: choice, simplicity and value,” said Claure.

T-Mobile referral program

Today, T-Mobile US Inc (NYSE:TMUS) launched a referral program wherein a consumer who would be able to convince someone from a different carrier to transfer to T-Mobile would both get unlimited data for one year without additional fees above their current plan.