Rita McGrath Professor At CBS: Want A Competitive Edge? Ignore Stability

Rita McGrath argues that traditional business strategy, focused on stability and sustainability, should be eschewed. Rather, she says, businesses should fine tune their strategy to cultivate a transient competitive advantage. McGrath is a Professor of Management at Columbia Business School. Her latest book is The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business.

Rita McGrath: Want A Competitive Edge? Ignore Stability.


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