GoPro Fetch For A Dog’s Eye View

As a cat owner, I would love to know where Betty and Baby go on their sojourns over the course of the day, but I also know that they would never let me strap on a harness that would facilitate a GoPro camera. So I guess your dog shot videos will have to do for now.

Outdoor enthusiasts and thrill-seekers swear by the GoPro Inc (NASDAQ:GPRO) and for good reason. That loyal fan base has taken the stock from its IPO price a few months ago to nearly double that today.

Michael Mauboussin: Challenges and Opportunities in Active Management And Using BAIT #MICUS

michael mauboussin, Credit Suisse, valuation and portfolio positioning, capital markets theory, competitive strategy analysis, decision making, skill versus luck, value investing, Legg Mason, The Success Equation, Think Twice: Harnessing the Power of Counterintuition, analysts, behavioral finance, More Than You Know: Finding Financial Wisdom in Unconventional Places, academics , valuewalkMichael Mauboussin's notes from his presentation at the 2020 Morningstar Investment Conference, held on September 16th and 17th. Q2 2020 hedge fund letters, conferences and more Michael Mauboussin: Challenges and Opportunities in Active Management Michael Mauboussin is Head of Consilient Research at Counterpoint Global in New York. Previously, he was Director of Research BlueMountain Capital, Read More

The GoPro camera features

But now, GoPro is counting on its loyal customers to make GoPro users of their loyal friends…their dogs. The GoPro Fetch is a special harness which utilizes a padded construction to offer two mounting locations for GoPro cameras. The locations are on the dog’s back and chest providing front-paw action and a top view respectively. Obviously, in order to get both, two cameras are required but the harness facilitates one just as easily and the chest mount is removable.

The Fetch works across the product line of GoPro and comes with a camera tether and features quick release bases.

GoPro is advertising Fetch as perfect for dogs between 7kg and 54kg or 15 to 120 pounds and is retailing for $59.99 beginning today. So now in addition to surfboard, car, and helmet mounts Fido now has his own.

Company explains

“The adaptability and versatility of GoPro cameras make them the perfect device to document life from a dog’s point of view,” said Senior Director of Product Management for GoPro Paul Osborne.

“We designed Fetch to meet the unique needs and usage for pets and can’t wait to see the images and videos that owners will capture and share now that they have a mount specifically for their dog,” Osborne added.

Dogs being dogs, I can’t but think a number of users will rid themselves of the chest mount lest they become amateur canine proctologists given the standard greeting of other dogs.

GoPro Inc (NASDAQ:GPRO) closed the day at $45.50 up $0.21 per share or 0.46%.