While Dropbox has been hesitant to drop its prices, pressure from Microsoft Corporation (NASDAQ:MSFT), Amazon.com, Inc. (NASDAQ:AMZN), Apple Inc. (NASDAQ:AAPL), and Google Inc (NASDAQ:GOOGL) (NASDAQ:GOOGL) has forced the hand of the cloud storage pioneers.
In March. Google fired a shot over the bow of Dropbox when it drastically reduced the cost of its Drive storage from $50 to $10 a month for 1 terabyte. That same $10 used to get you 100 gigabytes with Dropbox Pro while $50 a month would give you 500 gigabytes. Following today’s announcement, Dropbox Pro will now cost the same as Google’s Drive, $10 for a terabyte of storage.