Consumer Confidence Hits 7-Year High – Really? by Gary D. Halbert

by Gary D. Halbert

August 5, 2014


1.  Consumer Confidence Highest Since Late 2007

2.  America’s Unprecedented Consumer Confidence Gap

3.  Direction of the Country: Right Track/Wrong Track

4.  Economy Surged in 2Q Based on Initial GDP Estimate

5.  July Unemployment Report – Yet Another Mixed Picture

6.  ISM Manufacturing Index Surges Higher in July


Today we’ll look at several key economic reports over the last week or so. Most have been better than expected. The Conference Board reported that its Consumer Confidence Index surged to the highest level in seven years in July. However, a couple of other reports we’ll look at below paint a very different picture.

The advance report on 2Q GDP came in well above pre-report estimates. Last Friday’s unemployment report for July was disappointing, but at least new jobs were over 200,000 for the sixth consecutive month. The Fed’s favorite inflation indicator (PCE) climbed to the highest level since 2011 last month. And the ISM manufacturing index surged to a three-year high in July. We’ll analyze all of these reports as we go along today.

Finally, a recording of our latest WEBINAR with YCG Investments is now available on our website. You’ll definitely want to hear Brian Yacktman and his team discuss their very successful “value investing” strategy.

Consumer Confidence Highest Since Late 2007

Consumer confidence is soaring on the strength of a warming job market, climbing to its highest level in almost seven years, the Conference Board reported last week. In my blog on June 26, I reported that June consumer confidence had reached the highest level since 2008 at a reading of 86.4 for June.

Yet in the latest report for July, the Consumer Confidence Index soared to 90.9, the highest level since October 2007. It was the third straight monthly increase and solidly beat the pre-report consensus of 85.6.

Consumer Confidence

The report follows a five-month string of bright employment reports after a rocky start to the year that was mostly blamed on the severe winter weather. From February through June, the economy added more than 1.2 million jobs, and the unemployment rate fell from 6.7% to 6.1%, before rising a tenth of a point in July as noted above.

“Strong job growth helped boost consumers’ assessment of current conditions, while brighter short-term outlooks for the economy and jobs, and to a lesser extent personal income, drove the gain in expectations,” said Lynn Franco of the Conference Board. “Recent improvements in consumer confidence, in particular expectations, suggest the recent strengthening in growth is likely to continue into the second half of this year.”

The Conference Board’s survey showed that many consumers see the labor market continuing to improve. Those expecting more jobs in the months ahead increased to 19.1% from 16.3%, while those betting on fewer jobs fell to 16.4% from 18.4%. More consumers expect their incomes to grow, 17.3% in July versus 16.7% in June. Those expecting a drop in their incomes declined to 11% from 11.4%.

America’s Unprecedented Consumer Confidence Gap

Before we get too giddy about the recent surge in consumer confidence, let’s keep in mind that all such readings are an average of the feelings expressed by Americans of virtually all income groups. It might not surprise you that those in the upper income brackets are more confident, while those at lower income levels are less confident. The gap has never been so wide.

While the average Consumer Confidence Index for July reported by the Conference Board was 90.9, for those with annual incomes greater than $50,000, the measure was 112.1; meanwhile among those with annual incomes of $15,000 or less, the measure was just 57.7. For most people with higher incomes, confidence has returned to near-peak 2007 levels, while for most near the bottom, confidence remains at 2008 recession levels.


Consumer Confidence

Over the past twenty-five years, the confidence gap between the top and the bottom income earners has never been greater than it is today. Given the nature of the post-financial crisis recovery, that record is not surprising. The Fed’s unprecedented QE bond buying program has significantly benefited owners of stocks, bonds and commodities, but unfortunately most lower-income Americans don’t own these types of assets.

The stock market is up by more than 135% from its 2009 lows, and this benefits primarily upper-income Americans. Meanwhile, prices for basic commodities from oil to coffee to eggs are up 40% since 2009, double the typical commodity price rebound in post-war recoveries. While rising prices for staples such as these are inconsequential expenses for the wealthy, they are burdens for the poor, who spend 10% of their income on energy and a third of it on food.

Furthermore, the post-financial crisis recovery has been notable for its lack of wage inflation. Average wage increases have failed to keep up with true inflation over the last six years, and many middle and lower-income Americans have found themselves squeezed by weak wage growth and rising food, energy and housing costs.

The impact of weaker confidence among lower and middle-income Americans can be seen and felt all across the nation. Limited discretionary spending by middle and lower-income families is having a direct impact on discount retailers such as Wal-Mart Stores, Inc. (NYSE:WMT), Family Dollar Stores, Inc. (NYSE:FDO) and many others including the auto industry.

I point this out as yet another reason why the current economic recovery has been the weakest in post-war history. I also want readers to understand that anytime I report the official Consumer Confidence Index numbers, there is a huge, unprecedented gap between the responses from upper-income Americans versus those with lower incomes.

Direction of the Country: Right Track/Wrong Track

Not only is there an unprecedented gap in consumer confidence between upper and lower-income groups, here’s another popular statistic that flies in the face of the latest report showing confidence at the highest level in the last seven years. Several well-known polling groups ask this question:

Is the US headed in the “right direction” or is it on the “wrong track”?

An overwhelming majority of Americans, 64.3%, believe the country is headed in the wrong direction, while only 26.0% believe the country is headed in the right direction – according to the latest RealClearPolitics average of four recent polls. Take a look.


Consumer Confidence

You will notice that the only time in recent years when the right direction/wrong track opinions were basically even was back in 2009 not long after President Obama first took office. Since then, the responses have become increasingly polarized, especially since late 2012 when Obama was re-elected.

Put differently, for every one person who believes the nation is headed in the right direction, there are over 2½ people who believe the country is on the wrong track – and that by the way, includes a lot of Democrats.

The question is: How can consumer confidence be the highest in seven years when almost two-thirds of Americans believe the country is on the wrong track? Part of it is the way the two surveys are conducted and the questions asked.

My own opinion on

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