You’ve watched the stock market rise, and you know the stock market will eventually fall. You read the headlines, you see the chaos overseas, you’re getting skittish again.

John Buckingham, the chief investment officer at Al Frank Asset Management, sat down at the MoneyBeat desk this morning with advice for investors, and shared his method for beating the market, not with some exotic cross-asset correlated whatever strategy, but with simple, old-fashioned fundamentals.

How Do You Beat the Market? Simply