Apple Inc. (NASDAQ:AAPL) highlights the significance of the iPhone at work in its new ad. The latest advertisement shows how different apps in the iPhone 5S assist users in their work. Within the ad, professionals like jeweler, a doctor, vet, firemen, a painter are shown hinging on one or another app to work more efficiently.
Part of an earlier campaign
The ad is a beautiful piece of creativity, and the background music is mesmerizing. However, it reflects the idea that how much everyone is dependent on their phones.
“Dreams” is part of Apple’s ongoing “You’re more powerful than you think” ad campaign, which shows the importance of the iPhone 5S. The ad was shown on the TV last April with the heading “Powerful” and advanced to conveying the significance of iPhone as a fitness tool in “Strength” and as a parental pal in “Parenthood.”
“However, this is surely the next logical step in understanding that if there isn’t an app for it, then it isn’t worth making money out of,” says a report from CNET.
You can watch the video of the new ad from Apple below:
Apps Highlighted in Apple ‘Dream’
The new ad of the iPhone “Dreams” focus on the apps such as Vaavud Wind Meter, Response Deck, iTranslate Voice, Veterinary AliveECG, ForeFlight Mobile, SAM-1, and the built-in Camera and Photos apps.
Vaavud Wind meter is an anemometer that links the iPhone’s headphone Jack. Response Deck, the other app highlighted, is an app for fire and EMS first responders. Another app iTranslate Voice is a real-time language translation app. Veterinary Alive ECG is a portable heart monitor for pets. ForeFlight Mobile is a civil aviation and weather app for pilots. SAM-1, an appcessory for measuring water pH and other data.
Apple and Beats closed its $3 billion deal that allows the smartphone make to expand to more users. As of now, Apple gave no information of any products or services it plans to come up with Beats, but there has been reports that the company might introduce a new wearable tech. This is Apple Inc. biggest acquisition, which brings on board the talent of Beats brains Dre and Iovine.