Twitter Inc (NYSE:TWTR) could be blamed for the conflicts occurring in a romantic relationship, according to a research from the University of Missouri-Columbia. The study claims that the micro-blogging site may cause some clashes between the couples that eventually grow serious enough to cause infidelity or divorce.
Researchers noticed the amount of conflict that occurred between the couple’s active on Twitter, and whether these clashes were related to the Twitter use or were Twitter related conflicts. The researchers took into account the number of hours spend by a person on Twitter. The study appeared in the journal Cyberpsychology, Behavior, and Social Networking.
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“The idea was to characterize the relationship between active Twitter use, Twitter-related conflict and negative relationship outcomes,” said Russell Clayton from the University of Missouri-Columbia.
Clayton concluded from the research that Twitter use and Twitter-related conflict caused emotional and physical cheating, breakup and divorce. Another interesting finding was that the outcomes were unaffected by the duration of the relationship.
Brenda K Wiederhold, editor-in-chief at Interactive Media Institute, San Diego, California said that the social networking research is in its initial stage so the effect of media, such as Instagram, cannot be measured on the relationships in a negative way.
Analysts take on Twitter
Recently, Topeka Capital analyst Victor Anthony assigned Buy rating on the stock with a price target of $60.00, on the back of increased World Cup Tweets, new ad units, executive hires/changes, and new acquisitions.
Anthony wrote, “Twitter’s World Cup interactivity, which we see as a template for future live events, was likely helpful from an engagement standpoint.” Analyst sees an increase in user activity following the upgrade of Apple iPhone 6.
Also, Sterne Agee analysts Arvind Bhatia and Bret Strauser, in a recent report, maintained Neutral rating on Twitter owing to its valuation, but expect a potential upside over the long-term. The analysts have raised their revenue estimates for 2015 to $2.1 billion from $1.9 billion suggesting improving monetization on the platform. Monthly active users (MAUs) of Twitter are expected to increase from 255 million to 400 million by 2018.
“We think the company’s focus in the conversations on the platform and improved organization of the content is leading to improved user experience,” analysts said.
Twitter is one of the most popular social networking sites with more than 554 million active users.