BlackBerry Ltd (NASDAQ:BBRY) (TSE:BB) mobile market share is so low that Kantar Worldpanel has dropped it into other categories, and not report distinctly, as pointed by ZDNet’s Chris Duckett. The other categories include not so influential platforms like Symbian and Firefox OS.
Betting on enterprise segment
Just few months back, Kantar reported that market share of BlackBerry has dropped to 0.4% in the United States, 1.5% in the five biggest European markets and 2.8% in the three biggest Latin American markets of Brazil, Mexico and Argentina. In its recent release, the Kantar has avoided showing the Canadian smartphone makers number with the power players such as iOS, Android and Windows Phone.
It is to be seen, if the company still has enough potential to earn revenue from the handsets, so as to make them worth continuing. It is expected that by targeting a greater number of enterprise customers and government employees besides people, who work in highly regulated industries and require top notch security, the company can retain its lost glory. It is vital for BlackBerry that this plan works as consumer market holds hardly anything for the company now.
New CEO John Chen has made some good moves to turnaround things for BlackBerry. He made efforts to ramp up enterprise-centric services that are mainly concerned with the security.
Can BlackBerry Passport help?
Apart from the enterprise, the company is making efforts to regain the retail segment and is releasing an odd looking BlackBerry Passport. BlackBerry did launch BlackBerry 10 devices such as BlackBerry Z10 and the BlackBerry Q10, but could not turn the things for itself. The failure of both the phones has forced the company to take the good features of the BlackBerry Q10 and Z10 into one phone, dubbed as BlackBerry Passport.
There is more than one reason why Passport can change things for BlackBerry. First of all, the phone has a slim keypad for those fond of QWERTY keypads. Also, the touchscreen lovers will get a big screen phone unlike Q10, which had a small display. BlackBerry Passport is perfect for the businesses because of its perfect display. However, on apps front the phone still offers minimal.