Amazon Fire Phone Is All About Prime

Amazon Fire Phone Is All About Prime
By Szk7788 (Own work) [CC BY-SA 3.0 or GFDL], via Wikimedia Commons

The, Inc. (NASDAQ:AMZN) effort to enter the smartphone market has been interesting, and the company’s phone hasn’t even landed on deck. An advertisement for the Fire phone was release today and, to the surprise of many, few of the device’s more interesting features were even mentioned. The most important attribute of the phone, according to the commercial, is access to Amazon Prime.

The commercial features two children talking about what they’re going to do with their, Inc. (NASDAQ:AMZN) smartphones. Their plans offer a slice of what Prime has to offer with identifiable properties like The Hunger Games, Minecraft, and Skyfall all making an appearance. The ad says more about the amazing media abilities of Amazon Prime and leaves aside the more interesting features of the company’s smartphone.

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